sound sites // tennessee tourism
most tourism sites are built for sighted audiences, overly relying on videos and pictures to entice travelers.
to create a more inclusive (and immersive) experience for low vision visitors, we turned hundreds of images’ alt text descriptions into lyrics of a song. each written to appeal to their other four sense. and penned by a world class tennessee musician.
the film
songwriters work hand-in-hand with members of low vision communities to create lyrics that are as helpful as they are singable.
print / ooh
cannes: silver, entertainment: diversity & inclusion in music; bronze, industry craft: copywriting: excellence in image description
new york festivals: gold, best use in copywriting; finalist, direct: travel and leisure
featured in fast company, ad age, travel and tour world, and more to come (recently launched in spring 2025).
writer: jonathan vigliaturo, alpho ramsay
art directors: austin ridling, erik stark
gcd: ryan simonet
agency: vml
director: chusy, plan a films