sounds perfect // tennessee tourism
more music is written, recorded and played live in tennessee than anywhere else in the world. so it only made sense to showcase it in the brand’s new campaign.
letting music tell a story even in a silent medium.
radio
tennessee is home to sounds that are just as iconic as its music. plus, they’re a lot cheaper than getting rights to famous songs for radio spots.
writer: jonathan vigliaturo
art director: austin ridling
gcd: ryan simonet
agency: vml
director: chusy, plan a films