playcation // tennessee tourism

words

tv spots

words

campaign elements

words

 

effies: bronze, travel & tourism; bronze, david & goliath; bronze, media innovation

london international awards: silver, integration: direct marketing; silver, creative strategy

adweek experiential awards: best experiential activation by a travel brand

gerety awards: bronze, innovation: product and packaging

featured in the drum, campaign live, fast company, popsugar, business insider, trendhunter, yahoo!, ebay and agency spy

writer: jonathan vigliaturo

art directors: austin ridling, mars denton

gcd: ryan simonet

agency: vml

animation: the garage

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