playcation // tennessee tourism
words
tv spots
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campaign elements
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effies: bronze, travel & tourism; bronze, david & goliath; bronze, media innovation
london international awards: silver, integration: direct marketing; silver, creative strategy
adweek experiential awards: best experiential activation by a travel brand
gerety awards: bronze, innovation: product and packaging
featured in the drum, campaign live, fast company, popsugar, business insider, trendhunter, yahoo!, ebay and agency spy
writer: jonathan vigliaturo
art directors: austin ridling, mars denton
gcd: ryan simonet
agency: vml
animation: the garage