l’desh fresh // water.org

before matt damon. before real advertising budgets. water.org asked us to get people to care about clean drinking water problems in countries on the other side of the world. so, we invented the world’s most authentic bottled water.

a note from the manager: pardon the 340p video quality. i did say there was zero budget.

packaging

we actually made a limited run of bottles with real packaging. and really gross water.

live tasting coupons

then we hosted live tastings and handed out these coupons.

kansas city addys: best in show: tv (note: this beat the “sonic guys” campaign in its heyday. and it wasn’t even a tv spot)

writer: jonathan vigliaturo

art directors: parc masterson and seth gunderson

ecd: john january

agency: signal theory (was sullivan, higdon & sink at the time)

director: pete meyer

bleubird // tennessee tourism

a short film introducing a famous travel influencer and her family to the other side of tennessee. which just so happens to be in the backyard of dolly parton.

rolling stone, feature

adweek watch award: best music video

writers: jonathan vigliaturo and alli pierce

art directors: gary schroer and ryan simonet

cco: john godsey

agency: vml

director: chusy jardine, plan a films

branding and packaging // lug’s jerk sauce

this is what happens when your coworker’s family friend goes to jamaica, smokes a bunch of weed, falls in love with jerk barbecue, spends tens of thousands of dollars on recipe development because he can’t get authentic jerk sauce in america to satisfy his munhcies and then asks you to do the branding and packaging. the one rule? it has to feature his nickname: “lug.”